BAM AND YONEX ANNOUNCE NEW FIVE-YEAR PARTNERSHIP

9

Apr

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Badminton Association of Malaysia (BAM) today announced that the Association has signed a new five-year partnership agreement with renowned badminton equipment company, Yonex.

The contract details a 5-year partnership which will provide racquets, strings, shuttlecocks, bags, apparel, shoes and stringing services for the national team players. Yonex will also become the official equipment supplier for the Malaysia Open (World Tour Super 750), Malaysia Masters (World Tour Super 500), and Malaysia International Challenge (Grade 3) with court mats, net poles, shuttlecocks and the expertise of the Yonex Stringing Team.

“I’m pleased that both BAM and Yonex have rediscovered each other and have now agreed to join forces on this determined journey where we will work together and reignite the proven winning partnership. Most importantly, we will shape the future of badminton by delivering what the fans want and ultimately, what the players need," said BAM President, Tan Sri Dato' Sri Mohamad Norza Zakaria.

The relationship between BAM & Yonex dates back decades, with a 10-year long continuous partnership from 2005 to 2015.

Yonex expressed honour and appreciation to BAM for appointing the brand as a key partner in elevating Malaysian badminton. 

“BAM and Yonex have a shared vision to continuously challenge the highest level of badminton. I believe this partnership will lead to great inspiration for both parties. We are looking forward to supporting the athletes’ and association’s challenges both on and off the court, with great hopes of a bright future for badminton in Malaysia," said Yonex President, Kusaki Hayashida.