OFFICIAL: BAM APPOINTS MICHELLE CHAI AS PETRONAS ABM CEO

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Oct

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The Badminton Association of Malaysia (BAM) today announced the appointment of Michelle Chai as the Chief Executive Officer (CEO) of the PETRONAS Akademi Badminton Malaysia (ABM) effective from Oct 3, 2022.

This appointment marks Michelle’s return to the sport following her earlier stint as the BAM General Manager, which was from 2017 to 2019. She joined the Olympic Council of Malaysia (OCM) as the Chief Operating Officer (COO) after BAM, a position she held for 3 years.

Michelle, 47, will take charge of the national squad’s training and preparations. She will also be responsible for the management and administration of the PETRONAS ABM.

Michelle, who had prior administrative positions with the Asian Football Confederation (AFC) and the United Arab Emirates FA before joining BAM, comes with excellent credentials and will be a critical addition to the BAM and academy set-up.

During her tenure with OCM, Michelle was involved in managing the Malaysian contingent’s participation at several major multi-sports including the Tokyo Olympics, Philippines SEA Games and Vietnam SEA Games.

BAM is delighted with Michelle’s return and confident she will be able to deal with the many challenges of managing the PETRONAS ABM and the national players.